By choosing the right platform, you can take your name and business to the next level. Mark Traphagen said it best in a comment on an Inbound.org thread, where he mentions how his partner Eric Enge of Stone Temple Consulting has built quite a reputation online by writing “authoritative guest posts for highly authoritative blogs.” reliable”. This is what earned Stone Temple its popularity and clientele. The benefits of guest blogging are huge , if you do it right. You just have to seize the opportunity. Let's take a closer look at guest blogging and analyze what it takes to be successful. Guest blogging is about quality, not quantity Back then, guest posts might have meant slapping your name on a quickly written article and posting it somewhere on the web.
Advertising Continue reading below This led to guest blogging taking a huge reputational hit. In fact, Google's Matt Cutts basically image masking service said that anyone who uses guest posting as an SEO tactic is doing it wrong. Although somewhat true, he focused on those who used the mantra of quantity rather than quality. Guest blogging today is about quality, not just quantity. You need to write something viral, inspirational and show off your knowledge on someone else's site. Most sites no longer only accept guest posts from anyone. You need to pitch your idea and introduce yourself. If they aren't interested in what you have to offer, they'll kick you out.
And, you can guarantee that bigger sites that offer more exposure won't come within 10 feet of your blog if it has grammatical errors or looks like a spin-off article stolen from the web. Quality is the key to success in guest blogging: otherwise, you'll fall into the group Cutts was describing. Advertising Continue reading below How to Guest Blog for Brand Success Guest blogging is extremely powerful. I've used guest blogging to help my business gain a lot of our organic traffic. We do not pay for advertisements or pay for our rankings to be sponsored. Instead, we provide quality content on our site and through other sites to build our authority in the industry. Our 5-year-old company outperforms its main competitors by 5% on average, and we have already climbed to over 4100 keyword rankings with Google.