Inbound links. They are assessed and considered intricately, but the bottom line is that without some sort of backlink-based strategy, your authority will remain stagnant. There are sexier strategies Let's face it. Link building isn't the sexiest strategy. Social media marketing sounds a lot more exciting, produces more immediate and instant gratification results, and it has the word-of-mouth advantage of avid users. Think about how quickly has grown in popularity, Think about how quickly has grown in popularity, both among users and brands. is a much sexier strategy than link building. Brands invest their money in these much-talked-about strategies and pay less attention to those that are less recognized by the public, even if they are more utilitarian or more beneficial in the long run.
It requires investment Link building is fax list not a strategy you can implement overnight, nor a strategy you can run on autopilot. It requires investments and a big investment over a long period of time. You have to do tons of research to stay on top of the latest trends, put hours of effort into every link you build, and wait patiently, for months, before you start seeing results. Most people aren't willing to put so much time and effort into a strategy that they haven't seen work first hand. Advertising Continue reading below It's hard to start This is . It's relatively easy to get started with some strategies; for example, you can create a brand page on Facebook in minutes.
Link building does not offer the same warm welcome. Instead, it forces marketers to study hard before making the attempt, and during execution they'll likely face lots of rejections, stumbles, and glaring failures before they get it right. Link building rewards persistence, but that persistence is hard to embody when you're new to strategy. If you're an online marketer, there's no reason why you shouldn't incorporate a link building strategy into your overall approach. Between the benefits of SEO, the brand visibility factor, and the direct referral traffic you'll receive, link building (the right way) is convenient, universal, and highly profitable. There's a significant barrier to entry - a learning curve - but it's nothing that a little research and practice can't solve. You owe it to yourself and your brand to pursue it.