Digital transformation has accelerated rapidly over the past two years. According to PwC, 53% of businesses (in a survey of 1,250 global executives) have accelerated digital transformation in this time, with 57% reporting that technology has been critical to their performance.
Companies that have invested in digital technologies, processes, and behaviours in the past two years are also more likely to have realised key business results. One crucial outcome has been better customer experiences. Amongst digital IQ leaders (where CIOs and their business partners are ‘in sync’) 79% of respondents were able to create an improved customer experience as a result of tech investment (compared to 64% of other executives).
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Of course, there’s a multitude of technologies that work in the service of user experience and customer experience, including data management and customer data platforms, which Adobe’s 2022 Digital Trends report ranks as senior executives’ key technological priorities for 2022.
We can also include digital experience analytics in this, too, which Gartner describes as “tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps.” These tools typically use session replay technology, which may include a combination of event analytics and click mapping, showing the journey or the events that occurred for one user on a website or app, augmented with some segmentation and predictive analytics functionality.
But what can these platforms truly help companies achieve? Here’s a look at some key elements of CX strategy, and how data and digital experience technology can deliver it.