Compared to MobileStorm's 3 billion ads total, you can see why Admob is the ultimate front runner in this race. Admob also provides monthly mobile metrics reports that allow clients and partners to recognize the trends in the market and strategize about their advertising accordingly. Like MobileStorm, Google's Admob allows companies with varying advertising budgets the ability to reach consumers worldwide.
Never to be outdone by Google, Microsoft also offers cutting edge technology making them a preferred choice by many companies looking for mobile solutions. Microsoft Advertising has enormous resources and outlets for their advertising campaigns and claims to reach email list over 688 million customers per month. The sheer size of Microsoft and Google insure their positions in the mobile marketing arena, but the smaller companies highlighted above may offer more personalized approaches and be better equipped to reach specialized niches of customers.
The increase in mobile phone applications signals the developing trend for companies' focus on reaching consumers wherever they are. Future advancements will focus on local advertising and tracking users' interests. These techniques will make mobile advertising even more effective. There is a growing trend to start reaching customers through their cell phones and you will start to see more mobile marketing companies.